CIBJO is the international jewellery confederation of national trade organisations. CIBJO’s purpose is to encourage harmonisation, promote international cooperation in the jewellery industry and to consider issues which concern the trade worldwide. CIBJO’s chief mission is to protect consumer confidence in the industry. CIBJO is the sole jewellery industry organisation to have Special Consultative Status with the United Nation’s Economic & Social Council (ECOSOC) and is a member of the UN Global Compact.
When it comes to marketing jewellery to socially and environmentally aware Millennial and Gen Z consumers, pearls should be a slam dunk. Cultivated rather than mined, requiring pristinely maintained marine biospheres, and often supporting communities at risk of extreme climactic events, these much-loved biogenic treasures also have the rare distinction of being among the few truly sustainable gem varieties in existence. Where the pearl industry lags, however, is in its capacity to mount a coordinated marketing approach, highlighting those key qualities which should attract younger and sustainability-conscious consumers.
CIBJO are bringing together a panel of Pearl Cultivators and experts to discuss the coordinated marketing of Pearls.
David has been asked to speak at the webinar, along with Christine Salter, Creative Director of Paspaley Pearl Company; Marion Branellec de Guzman, Chief Marketing Officer of Jewelmer; Shari Turpin, Owner of the Pearls by Shari brand.